Holiday Campaign exceeds 2 million Facebook likes!

Initiative’s Holiday Campaign for Free The Children has exceeded all expectations as the charity’s We Day Facebook page has now received more than two million likes.

The page has been ‘liked’ by over 1.25m people in just one calendar month - more than 250,000 over our one million target.

The global advertising campaign calling for people to visit Facebook and ‘like’ www.facebook.com/wedaybegan on 26th December when the number of ‘likes’ already stood at 850,000.

For every ‘like’ the page received, $1 was donated to Free The Children by its partners. During the campaign up to 40,000 people were ‘liking’ the page in any 24 hour period.

We have already helped raise $1.25m in just one month and there are still a few days before the campaign ends on 31^st January, when the final tally will be taken and Initiative’s Holiday Campaign can be chalked up as a resounding success.

We have also helped Free The Children achieve a new world record for the most number of ‘likes’ for a non-profit organisation’s Facebook page.